Course on Search Engine Optimization (SEO)
Organic and Paid Search Results Google has two different categories of search results that it displays – paid and organic. There is a BIG difference in the way these two types of results are ranked. With organic search results, there …
Overview
Organic and Paid Search Results
Google has two different categories of search results that it displays – paid and organic. There is a BIG difference in the way these two types of results are ranked. With organic search results, there are many more ranking factors that you will need to consider if you want to perform well in search. When it comes to paid results, advertisers are ranked according to the amount they’ll pay a single visitor, sent to them through Google’s Pay Per Click Ad’s network. The more they are willing to pay the higher they will rank. It’s as simple as that.
Organic search doesn’t work in the same way. You can’t pay your way to the top. Instead, you need to optimise your site, pages, and content so you score highly in Google’s ranking algorithm. The good news is, when people search for information on a topic, most people trust organic search results FAR more than they trust paid results.
In this video, we’ll be focusing solely on organic results, and giving you tips and advice you can use to perform well in organic Google search.
Why do you need SEO?
Search engines will be one of the main sources of traffic to your webpage and Google is the biggest and most popular search engine, by far. Google searches create over half of ALL the traffic on the entire internet, so you can see why it makes sense to optimise your site for Google’s algorithm.
When it’s applied correctly, SEO can help your website rank for 100’s of related keywords in your niche, generating 1000’s of visitors on each of those phrases every month.
People using paid results would pay a premium for this amount of traffic but by applying some smart SEO principles, you can get it all – for free. Let’s look at some of the things you can do to score highly with Google, so you can start getting a consistent stream of traffic to your website.
Learn Modern White Hat SEO Strategies…
White Hat SEO tactics are the most effective as they comply with the major search engine’s terms and conditions and have been fully approved by them. Not only that, they focus on a human audience as opposed to search engines, so are far more effective at organically growing your reach than Black Hat or Grey Hat techniques.
Focusing on relevancy and organic ranking, these techniques are fully search engine optimised and are the BEST Approach to take if you’re looking to build sustainable, long term growth for your brand. With White Hat techniques, you’ll also see much more of a return on your investment in your marketing budget later down the road.
In my course, you’ll gain a grounding in White Hat basics, then you’ll learn a host of the most modern SEO strategies so you can enhance your SEO performance in every area, including in Video Search and Voice Search and by using Google Featured Snippets and Rich Snippets.
A contemporary SEO approach goes far beyond content, touching every area of your digital presence, and t you need to learn how to play the game right, or you’ll be struggling to get seen amid all the noise.
I’ve structured the course format so it takes you right through everything you need to know to become an expert in SEO, and I’ve made sure my material is suitable for everyone to learn from, even complete beginners.